President and Chief Executive Officer
Blue Cross of Idaho
Paul Zurlo is president and Chief Executive Officer of Blue Cross of Idaho Health Service, Inc.
Zurlo took the helm at Blue Cross of Idaho in January 2024, and is focused on furthering the company’s goal of changing the healthcare landscape in Idaho and the communities it serves by finding new ways to lower costs while ensuring access to quality care. A key objective of his leadership is bringing a greater focus on the needs of the customer as the health plan industry evolves and as Blue Cross of Idaho competes in an increasingly competitive market.
He also sits on the Blue Cross Blue Shield Association Board of Directors, is a member of the Boise Metro Chamber of Commerce Board of Directors and is on the Advisory Board of the University of Idaho School of Education, Health and Human Sciences.
Zurlo first joined Blue Cross of Idaho in 2016. Before taking the role of CEO, he served as President, Health Markets, leading a diverse collection of teams, including corporate strategy, sales of commercial, government, individual and family plans, as well as account management, product development, brand and marketing, corporate communications and IT.
He has more than 25 years of experience in the healthcare industry, working for numerous companies across the country, including WellPoint (now Elevance), Pfizer, and EmblemHealth in New York.
The "Blueprint" for Success: BCBS Strategic Priorities
Wednesday, February 28, 2024
8:05 AM – 9:00 AM CT