Breakout Session

Precision Healthcare: Unveiling Population Needs through Data Integration

Wednesday, February 28, 2024

11:00 AM – 11:45 AM CT

Location: Barons D

Speaker(s)

Rahul Patel

Vice President, National Accounts
Health Care Service Corporation
Elissa Marsicano

Director of Reporting & Analytics
Independence Blue Cross
Kate Unsworth, MPH

Executive Director, Market Insights & Consulting
Consortium Health Plans

This session takes you through the intricacies of data integration, exploring how BCBS leverages advanced analytics to uncover and address population health needs with precision. Join experts as they discuss the power of data-driven insights in shaping targeted interventions, improving health outcomes, and enhancing the overall healthcare experience for members. Discover how BCBS is at the forefront of leveraging technology to personalize and optimize healthcare delivery, ensuring members receive the tailored care they need.